Interesting word - Shrinkflation
Shrinkflation describes the process of items shrinking in size or quantity while their prices remain the same, and according to consumer watchdog Which? a host of products sold in the UK have been undergoing this phenomenon.
(Confectionery is often a culprit, with a box of Cadbury's Fingers containing two fewer chocolate finger biscuits, Mars Bars (down from 58g in 2013 to 48g today), Kit Kat Chunky (down from 48g to 40g), a bag of Maltesers (down from 140g to 120g), and of course the Creme Egg scandal.
Maybe if they were just a bit more honest and simply increased the price, we wouldn't mind as much.)
Here are some more products:-
(Confectionery is often a culprit, with a box of Cadbury's Fingers containing two fewer chocolate finger biscuits, Mars Bars (down from 58g in 2013 to 48g today), Kit Kat Chunky (down from 48g to 40g), a bag of Maltesers (down from 140g to 120g), and of course the Creme Egg scandal.
Maybe if they were just a bit more honest and simply increased the price, we wouldn't mind as much.)
Here are some more products:-
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