Interesting Fact - World cup fact - Sponsors
Top "partners" of the world cup now pay £75m to be associated with just one World Cup tournament. (The top "partners" aka advertisers:- * Adidas * Coca-Cola * Emirates airline * Hyundai cars * Sony * Visa Underneath these six firms are the second tier of firms, called "sponsors" aka advertisers as opposed to "partners" aka advertisers, paying about £20m per tournament. These are:- * Budweiser * Castrol * Continental * McDonald's * MTN * Mahindra Satyam * Seara * Yingli Solar Nice to see Sony can afford so much, if only they could fix my laptop.)