Interesting Fact - Photography
Allegedly, image recognition software that detects brand logos on pictures uploaded to blogs and sites such as Facebook, Twitter, Instagram, Pinterest and Tumblr is being used to glean marketing information for targeted advertising.
(For example, Twitter is using image-based ad targeting through image analytics firm, Ditto Labs. They are able to pick out photos posted to Twitter -- either directly or through Instagram -- that contain a brand's logo, collect the Twitter handles of the people posting those photos to create a list that an advertiser can then submit to Twitter as the audience it would like to show particular ads to.
(For example, Twitter is using image-based ad targeting through image analytics firm, Ditto Labs. They are able to pick out photos posted to Twitter -- either directly or through Instagram -- that contain a brand's logo, collect the Twitter handles of the people posting those photos to create a list that an advertiser can then submit to Twitter as the audience it would like to show particular ads to.
Maybe it's time to stop wearing branded items when we have our photo taken.)
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