Steve Wilhite, the creator of the GIF (Graphics Interchange Format), a popular format for image files, has said that his invention should be pronounced as if it starts with a "j", like giraffe, rather than with a hard "g" like golf. (At the Webby Awards, he flashed a gif up for his acceptance speech of 5 words (the maximum number you're allowed at the Webbies) and it said, "It's pronounced JIF, not GIF." The twittersphere exploded, wars have been started over less, and it soon became clear that the entry in the Oxford English Dictionary finds both pronunciations are acceptable, but to be honest, I'm not bothered, I've always pronounced it with a hard "g", and I will continue to do so, because graphics is not pronounced as j raphics.)